“If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it?" - Edward Bernays.
Edward Bernays is known as the father of public relations and just so happens to be Sigmund Freud's nephew, he made his fortune combining and applying the psychoanalytic concept of the unconscious and Pavlov's behaviorism, and group psychology to improve corporate balance sheets.
Edward Bernays is known as the father of public relations and just so happens to be Sigmund Freud's nephew, he made his fortune combining and applying the psychoanalytic concept of the unconscious and Pavlov's behaviorism, and group psychology to improve corporate balance sheets.